Are you ready for our new educational series? We’re here again, with another interesting series. Let’s talk about EUIPO. Let’s talk about EUIPO!

EUIPO is the European Union Intellectual Property Office responsible for managing the EU trade mark and the registered Community design.
The core business of EUIPO has been the registration of EU trademarks and registered Community designs, which are valid throughout the European Union (EU).
It also has role in the harmonisation of registration practices and the development of common tools, in cooperation with partners in national and regional IP offices throughout the EU, users and other institutional partners.
EUIPO hosts the European Observatory on Infringements of Intellectual Property Right, which brings public and private stakeholders together in the fight against piracy and counterfeiting.

We would like to provide you with a short review of all types of trademarks which can be registered at EUIPO.

First of all, the definition à Trademarks are signs used in trade to identify products, which must be clearly defined, otherwise neither you nor your competitors will be certain of what it covers.

At EUIPO you can register:

  1. Word mark
  2. Figurative mark
  3. Figurative mark containing word elements
  4. Shape mark
  5. Shape mark containing word elements
  6. Position mark
  7. Pattern mark
  8. Colour (single) mark
  9. Colour (combination) mark
  10. Sound mark
  11. Motion mark
  12. Multimedia mark
  13. Hologram mark

If you want to find out something more about every trademark, just continue to read…

WORD MARK consists exclusively of words or letters, numerals, other standard typographic characters, or a combination thereof that can be typed.

FIGURATIVE MARK is a trademark where non-standard characters, stylisation or layout, or a graphic feature or a colour are used, including marks that consist exclusively of figurative elements.

FIGURATIVE MARK CONTAINING WORD ELEMENTS is a figurative mark consisting of a combination of verbal and figurative elements

PATTERN MARK consists exclusively of a set of elements which are repeated regularly.

SHAPE MARK consists of, or extends to, a three-dimensional shape. It can include containers, packaging, the product itself or its appearance.

SHAPE MARK CONTAINING WORD ELEMENTS is a shape mark that contains verbal elements.

POSITION MARK consists of the specific way in which the mark is placed or affixed to the product.

COLOUR (SINGLE) MARK is just that – a trademark which consists exclusively of a single colour (without contours).

COLOUR (COMBINATION) MARK is a trademark which consists exclusively of a combination of colours (without contours).

SOUND MARK consists exclusively of a sound or a combination of sounds.

MOTION MARK is a trademark consisting of, or extends to, a movement or a change in the position of the elements of a mark.

MULTIMEDIA MARK It consists, or extends to, the combination of images and sound.

HOLOGRAM MARK consist of elements with holographic characteristics.

All good things come to an end – so does our TRADEMARK DEFINITION by EUIPO educational series.

We hope you learned something new.

Let us know which topics would you like to see in our next educational series?

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